Fuji Xerox Printers Debuts Top Valued Solid Ink Printers
Phaser 8400 based on new solid ink platform, sets quality standard
2004/04/30

Hong Kong, 30th April 2004 – Fuji Xerox Printers Hong Kong today announced the breakthrough color printer. Simply designed for serious performance, the Phaser 8400 solid ink printer delivers exceptional color performance, unrivaled simplicity and outstanding value.

Based on a new solid ink technology platform, the Phaser 8400 delivers 24 color and black-and-white pages per minute, which improved 50% in speed than the previous generation and offers features that set an industry standard for performance.

“Small businesses understand the value and economics of color and are actively seeking the best technology at the right price,” said Andrew Tsang, General Manager of Fuji Xerox Printers Hong Kong. “This new solid ink platform delivers it all — quality, innovation and ease of use in one low-priced package. No one else offers this set of features at this price.”

The Phaser 8400 uses 2400 FinePoint™ technology — proprietary Xerox image rendering software that produces image quality equivalent to 2400 dpi. This feature can be used when the highest image quality is necessary for items such as proposals, presentations and photos.

The Phaser 8400 comes with genuine Adobe PostScript 3 and prints on a variety of media, including card stock, envelopes and transparencies. In addition, it handles custom page sizes from 3.5” x 5” to 8.5” x 14” paper; providing the flexibility that today’s small businesses need to create everything from direct mail postcards to brochures.

The Phaser 8400 has a smaller footprint and weighs 25 percent less than earlier solid ink models without sacrificing quality. Its design stands up to heavy activity, making it an ideal everyday printer for multiple users. Customers can choose from four configurations, selecting the model that best meets their requirements and then upgrading to more advanced capabilities as printing needs grow. The Phaser 8400 has up to 512 MB of memory, automatic two-sided printing on two of the four available configurations, and includes a 500 MHz processor that enables the fastest first-page-out time in the industry at 6 seconds. Its advanced networking architecture supports multiple users and allows connections via USB 2.0, parallel and Ethernet.

As with all Fuji Xerox network printers, the Phaser 8400 is easy to install and has advanced Web-based printer management tools including CentreWare® Web 3.0, PhaserSMART™ and an enhanced version of PrintingScout, which alerts people to potential printer issues and gives instructions on how to correct them. The printer also features Intelligent Ready, a software program that minimizes printer warm-up time by responding to recent usage patterns.

Fuji Xerox Printers are engineered with environmental goals in mind. Phaser 8200; the former solid ink printer was certified by the Australian Environmental Labelling Association (AELA) as a Good Environment Choice Product. AELA has examined the product and certified that at their end of life, all elements can be recycled.

Using solid ink does not have the range of toner, drums and fusers, and its ink sticks are non-toxic and completely consumed in use. Apart from the consumables, ecological products benefit to users in saving money by using less paper, less electricity and less ink.

The Xerox Phaser line has received recognition for superior performance and quality from publications worldwide. PC Magazine rated the Phaser 8400 in January 2004 a 4 out of 5 in their product review and praised for “To say that the 8400DP is an impressive performer is an understatement ”. PC World Magazine honored the Phaser 8400N with a Best Buy award and the number 2 spot on their “Top 10 Printer” chart for color printers in March, and is recommended as the “Perfect printer for small offices with 15 users or fewer for average printing use” by Computer Reseller News Test Center in January, 2004

The Phaser 8400 is now available through Fuji Xerox Printers authorized dealers and authorized resellers at a recommended street price starting from HK$13,888 with one year on-site warranty. To make it even more attractive, for every purchase of Phaser 8400N version on or before 31 May 2004, consumer can enjoy free configuration upgrade to DP version (at a value of HK$5,900).

Fuji Xerox Printers (FXP) Hong Kong was established on 1 October 2003 when Fuji Xerox (Hong Kong) Ltd formally spun off its office laser printer business to form a new channel-focused printer business. Headquarter in Sydney, FXP markets and services full range of color and black and white printers that enable users to realizing their thinking and opinions on paper. FXP has a strong commitment to the protection of the environment, majority products are designed and produced with power-save mode which lowers electricity consumption when the product is not in use for a pre-determined period of time, and duplex and multiple-up output capabilities which may enable over 50% less paper usage.

For more information, please visit website: www.xeroxprinters.com.hk

Or contact:

Jenny Ling
Marketing Communications Manager
Fuji Xerox Printers Hong Kong
Tel: (852) 2513 2422     Fax: (852) 2513 2951
email: jenny.ws.ling@hkg.xerox.com